In 1996, the embryonic national market of electronic music known the 1st edition of XXXperience, an event that was to become segment leader and revolutionize the entertainment standards of the country.
Part of the evolution of the brand is due to the idea of making the Special Edition from 2002, under the hook of the XXXperience birthday celebration. From there, the Special Editions began to attract more and more public, being the true protagonist of every tour, every year, and then being the most significant celebration of Brazilian electronic scene.
The climax came in 2006 when XXXperience completed 10 years of life, bringing together 30,000 people in the Maeda Arena in Itu (SP). Tour bus Dozens are present on this occasion, coming from almost all states of Brazil.
More than a brand, XXXperience is now the symbol of a whole generation. If electronic music is a phenomenon found in books, films, TV commercials, fashion, newspapers and magazines, the XXXperience is one of the foundations of this culture in Brazil, with obligatory reference in any publication on the subject and part of day to day thousands of young people across the country.
Currently the Special Edition is synonymous with a historic festival for electronic music, international level. More than an object of desire for every young man who breathe this culture, the event is also the dream of every DJ on this planet, the flawless production, the structure, the numerous and qualitative public.
In 2009, XXXperience celebrated 13 years of feast, attracting in November about 25 thousand people and becoming, in fact, the biggest electronic music festival in Brazil, with more than 40 attractions, four dance floors, neutralizing of carbon emissions, amusement park, joy, love and lots of music! It was completed phase transformation "of the rave festival" as advertised matter in the Folha de S.Paulo newspaper that year.
In 2010, the festival threw up an incredible and bold 3D edition, with attractions such as Paul van Dyk, Sasha, Calvin Harris and Dubfire, among others, bringing the 1st time to Latin America seal the tent M-nus, Richie Hawtin .
In 2011, the festival celebrated 15 years of life with the British band The Prodigy and 34 other attractions, including Steve Aoki. Already the # XXX16 in 2012, brought together the largest line-up the history of the festival in two days event. David Guetta and Armin van Buuren pulled the line-up. In 2013 the festival made another historic Special Edition, earning the title of "Best of the Year Festival" for the 2nd consecutive time the award of "Best of the Year" organized by the guide sheet, the Folha de S.Paulo newspaper. Hardwell and Zedd were the biggest highlights.
And 2014 is the year of age! Yes, dear XXX will turn 18 ... And of course, much love to come! Stay tuned for our system and our social networks!
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